Privacy policy

Last updated: May 11, 2025

Privacy Policy

This Privacy Policy describes how Sirona Clinic (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from sirona-clinic.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refers to you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses detailed below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

Information We Collect Directly from You

Contact details including your name, address, phone number, and email address.
Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information including your username, password, security questions, and other information used for account security purposes.
Customer support information including the information you choose to include in communications with us.

Some features of the Services may require you to directly provide us with certain information. You may choose not to provide this information, but doing so may prevent you from accessing these features.

Information We Collect about Your Usage

We may automatically collect certain information about your interaction with the Services ("Usage Data") using cookies and similar technologies. Usage Data may include your device and browser information, IP address, network connection, and browsing activity.

Information We Obtain from Third Parties

We may also obtain information from third parties, including:

Vendors and service providers such as Shopify.
Payment processors for billing, fulfilment, and transaction support.

We and our partners may also collect information through tracking technologies, including pixels, SDKs, and cookies.

How We Use Your Personal Information

Providing Products and Services

We use your information to process orders, manage your account, communicate with you, and fulfil contractual obligations. Shopify may use this data in accordance with its Privacy Policy.

Marketing and Advertising

We may use your information to send you promotional communications and show tailored adverts. For EEA users, this is based on legitimate interest under Article 6(1)(f) GDPR.

Security and Fraud Prevention

We use your information to detect and prevent fraud and other illegal activity. If you create an account, keep your login credentials secure.

Communicating with You and Improving the Service

We use your data to provide customer support and improve our services, under our legitimate interests as per Article 6(1)(f) GDPR.

Cookies

We use cookies to operate and improve our Site. Third parties may also use cookies to show you relevant adverts. For full details, see Shopify’s Cookie Policy.

You can manage cookies through your browser settings, though some functionality may be affected.

How We Disclose Personal Information

We may share your information with:

Vendors and service providers (e.g., for payments, shipping, IT).
Marketing and business partners.
Other parties as required to comply with the law or protect our rights.

Category	Categories of Recipients
Identifiers	Vendors, marketing partners, affiliates
Commercial information	As above
Usage Data	As above
Geolocation data	As above

We do not use or disclose sensitive personal information without your consent or to infer characteristics about you.

Third Party Websites and Links

Our Site may link to other websites. We are not responsible for their content or privacy practices. Please review their policies before submitting information.

Children’s Data

We do not knowingly collect data from children. If you believe a child has submitted information to us, please contact us.

Security and Retention of Your Information

We use reasonable security measures, but no system is completely secure. We retain data only as long as necessary for our purposes, including legal compliance and dispute resolution.

Your Rights

Depending on your location, you may have the right to:

Access your information
Delete your data
Correct inaccurate data
Request data portability
Limit data processing or sharing
Withdraw consent
Appeal a decision
Manage marketing preferences

To exercise your rights, please contact us. We may need to verify your identity.

Complaints

If you have concerns, please contact us. You may also contact your local data protection authority. EEA residents can find details at this link.

International Users

Your data may be processed outside your country. We use lawful mechanisms such as Standard Contractual Clauses to ensure data protection.

Contact

If you have any questions or wish to exercise your rights, contact us at:

Email: info@sirona-clinic.com

Address: Weston House, Station Road, Sawbridgeworth, ENG, CM21 9FP, United Kingdom